New Database Provides Access to Marketing Trends

Mintel logoMintel, a new market research database, will make it easier for University of St. Thomas students and faculty to gather data for class projects and research on topics such as mobile markets and green marketing.

Last spring, Cameron School of Business and Doherty Library cooperated to investigate resources that would enrich the library collection and ease the research process for UST students.“We identified market and industry research as an area that needed improvement,” Emily Couvillon, public services librarian said. “We evaluated several products and ultimately decided Mintel would be the best option for providing our students with access to expert insight into market trends.”

UST installed two new Mintel products: Mintel Reports and Mintel Global Market Navigator. Mintel Reports provides insights into consumer trends for a variety of sectors including the financial industry, consumer trends and retail. In addition, these reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion. They break down complex demographic issues and make it easy to understand the many factors that drive market growth.

Mintel Global Market Navigator database provides international datasets and statistics to complement the insights found in Mintel Reports. It also presents market data and economic trends for over 60 countries and hundreds of products.

“Mintel provides market shares for firms, market growth rates and trend data that will benefit students and faculty across disciplines,” Dr. John Story, chair of the Marketing and Management Department, said. “Anyone, whether student or faculty, putting together business plans, performing situation analysis, or just studying cultural differences across country markets should find valuable data available from Mintel.”

Couvillon said this new database will be invaluable to the marketing students as well as students who work in many other academic programs. For example, students who are in areas of business will be able to follow trends impacting companies and industries of interest to them. Mintel Reports provides insight on technology use that may be of interest to educators. It also evaluates key millennial social issues that may be useful to students in political science.

Both Mintel databases are free for UST students, faculty and staff. It can be accessed on the databases page.

By Marwa Abdou

New Database: Jewish Life in America, 1654-1954

Jewish life in American image

A 19th century postcard depicting a group of Peddlers in the Lower East Side, New York.

Doherty now has access to Jewish Life in America, 1654-1954 . The database enables researchers to explore the history of Jewish communities in America from the arrival of the first Jews in the 17th century right through to the mid-20th century. This rich collection of primary source material brings to life the communal and social aspects of Jewish identity and culture, while tracing Jewish involvement in the political life of American society as a whole.

This treasure trove of material provides digital images of collections from the American Jewish Historical Society in New York. All of the typescript and printed material is full-text searchable.

In addition, Jewish Life in America contains a wealth of materials designed as supplementary resources; these include a chronology, interactive maps, essays by leading scholars, a selection of American Jewish Year Book articles, a visual resources gallery, biographies and links to other useful websites.

Database of the Month: Classical Scores Library

classical scores libraryThe library has a new subscription to three volumes of Classical Scores Library from Alexander Street Press. You can access thousands of musical scores in PDF format with your CELT ID.  Scores are indexed down to the movement level with advanced search options of work/opus#, key, genre, instrument, time period, and year of publication.  The database includes all major genres and time periods from medieval to contemporary.  Use the advanced search option to search across multiple volumes.

 

Music Online: Classical Scores Library, Volume I contains over 400,000 pages of the most important classical music scores, manuscripts, and previously unpublished material, allowing for the study and analysis of more than 25,000 musical scores. Classical Scores Library serves as an integral resource for music students and faculty, encompassing all major classical musical genres and time periods from medieval to contemporary. With full, study, piano, and vocal scores, this comprehensive collection will enhance the study of music history, performance, appreciation, and theory for a variety of scholars.

Music Online: Classical Scores Library, Volume II is the follow-up to Alexander Street’s critically acclaimed Classical Scores Library and will bring together 200,000 pages when complete. It’s the first online score collection for libraries that’s composed mostly of in-copyright classical scores from major composers and editions. When curating the collection, editors targeted individual composers and composer collectives directly to ensure a strong resource for contemporary and previously unpublished works. The comprehensive collection contains full, study, piano, and vocal scores, and will provide valuable source material for teachers and students of music history, performance, appreciation, and theory.

Music Online: Classical Scores Library, Volume III brings together 400,000 pages of in-copyright editions when complete. This collection focuses on modern editions from major publishers like Chester Music, Novello and Company, Faber Music, Wilhelm Hansen, Donemus and more. It provides expanded coverage of great choral works and instrumental scores for brass, woodwind, and other instrument groups. The collection provides a wealth of material suited to supporting courses in music theory, music history, music literature, and composition.

New Exhibit: Frost Country

“Frost Country,” our summer library exhibit, is now available for viewing during operating hours in the lobby. The exhibit was curated by UST alumnus Vincent D’Amico to showcase his extensive research on the poet. It explores biographical influences on Frost’s work and features D’Amico’s discoveries while visiting Frost’s farms in New England. Visitors will learn about the landscape that inspired Frost and see samples of the natural resources and products traditionally associated with New England. Stop by for a glimpse into the life of one of America’s most beloved poets.

woodwork

Woodwork crafted from materials on Frosts’ farms

 

Frost Portrait

Portrait of Frost

 

 

 

 

 

granite

Granite products from Vermont

NEW POPULAR BOOKS NOW AVAILABLE

New additions to the Doherty Library current popular fiction and non-fiction collection are now available for checkout.  Sponsored by the Friends of the Library, the collection contains over 150 titles.

The books are on display in the main lobby and can be checked out at the circulation desk.

Fiction:

AmericanahChimamanda Ngozi Adichie – Americanah

Sue Monk Kidd – The Invention of Wings

Phil Klay – Redeployment

Christina Baker Kline – Orphan Train

Yiyun Li – Kinder Than Solitude

The Invention of WingsAnna Quindlen – Still Life with Bread Crumbs

Ransom Riggs – Hollow City (Miss Peregrine’s Peculiar Children)

Donal Ryan – The Spinning Heart

Elizabeth Strout – The Burgess Boys

Non-Fiction:

Andrew J. Bacevich – Breach of Trust: How Americans Failed Their Soldiers and Their Country

ThriveSusan Cain – Quiet: The Power of Introverts in a World That Can’t Stop Talking

Pete Gershon – Painting the Town Orange: the stories behind Houston’s visionary art environments

Michael Gibney  - Sous Chef: 24 Hours on the Line

Rebecca Goldstein  - Plato at the Googleplex: Why Philosophy Won’t Go Away

Breach of TrustArianna Huffington – Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

Elizabeth Kolbert – The Sixth Extinction: An Unnatural History

Sheryl Sandberg – Lean In for Graduates

Jonathan Silvertown – The Long and Short of It: the science of lifespan and aging

New Primary Sources Available Online

Doherty recently added online access to a number of primary source collections. These additions make it easy to search and view thousands of historical documents.

British Foreign Office CorrespondenceDr. Lee Williames & David Theis Collection
Alexander III and the Policy of “Russification,” 1883-1886 - explores the policies of Alexander III as observed by the British diplomatic corps in Russia.
Commercial and Trade Relations Between Tsarist Russia, the Soviet Union and the U.S., 1910-1963 - reproduces instructions to and dispatches from U.S. diplomatic and consular personnel dealing with Russia and the Soviet Union.
World War I and Revolution in Russia, 1914-1918 - documents the Russian entrance into World War I and culminates in reporting on the Revolution in Russia in 1917 and 1918.

McFadden-Moran Collection for Irish Studies Research
The Dublin Castle Records 1798-1926 - makes available original materials documenting the British presence and control in Ireland in the late 19th and early 20th centuries.

Testaments to the HolocaustThe Albert and Ethel Herzstein Collection
The Middle East Online: Arab-Israeli Relations, 1917-1970 - chronicles the politics, wars, administration and diplomacy surrounding the Palestine Mandate and the Arab-Israeli conflict.
U.S. Relations with the Vatican and the Holocaust, 1940-1950 - offers rare primary sources tied to Myron Taylor, appointed as the president’s representative to the Vatican.
Post-War Europe: Refugees, Exile and Resettlement, 1945-1950 - provides a unique perspective on the lives of the survivors — Jewish and non-Jewish — of the Holocaust and World War II.
Testaments to the Holocaust. Documents and Rare Printed Materials from the Wiener Library, London - primary source documents from the Wiener Library, the oldest institution established for documenting the Nazi regime and Jewish life in Germany from 1933 through the war.

Theology, Economics, and Military Ethics: Works by Recent UST Guests

The UST campus hosted several visiting lecturers this week. Are you interested in learning more about the topics discussed? We have works by several of our campus guests available at Doherty:
N.T. Wright delivered his lecture “Prayer Meets Theology: Paul’s Vision of Christian Transformation” on March 22. He is the former Bishop of Durham in the Church of England and one of the world’s leading Bible scholars. With over sixty books ranging from scholarly studies to books for a more popular audience, Wright’s audiences range from viewers of ABC News and The Colbert Report to attendees of various scholarly and ministry conferences. Click here to find works by Wright at Doherty.

John Silvia is managing director and the chief economist for Wells Fargo. He discussed various topics related to the fundamentals of growth in the U.S.in his lecture “Two Different Growth Paths: Texas and the U.S.”The presentation explored the consumer and the labor market, the changing housing market, business investment, commercial real estate, government contraction, inflation and interest rates, monetary and fiscal policy, profits and credit markets, energy, jobs, housing and commercial real estate. Click here to find works by Silvia at Doherty. 

Andrew Bacevich is Professor of International Relations and History at Boston University; he previously taught at Johns Hopkins University and at West Point, where he graduated in 1969. His lecture “Breach of Trust” critiqued the gulf between America’s soldiers and the society that sends them off to war. Click here to find works by Becevich at Doherty.